美的数字化转型案例分享（上）

2022-06-27 10:00:00
吴涛
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摘要：数智化战略专家吴涛老师关于美的数字化转型案例分享，非常值得推荐给大家，内容涉及美的数字化转型方向、路径、能力保障、主要难点、解决方案等。

编者注：数智化战略专家吴涛老师关于美的数字化转型案例分享，非常值得推荐给大家，内容涉及美的数字化转型方向、路径、能力保障、主要难点、解决方案等。


美的集团过去近10年的数字化转型历程，是中国制造业企业转型升级的一个典型样本，也是中国制造走向中国智造的一个缩影。2020年美的集团确定的核心战略就是全面数字化和全面智能化，要把全部的产品用软件来定义，用内容增强用户的服务，来改变美的的交互方式。美的数字化涉及全价值链的合作伙伴、供应商、销售伙伴，采用数字化平台实现C2M产销协同逻辑，用数据驱动业务运营。

midea-digital-transformation-case-sharing-1

midea-digital-transformation-case-sharing-foreword

midea-digital-transformation-case-sharing-table-of-contents

Midea's Phased Achievements of Digitalization

About Midea Group

Midea Group share price

Gree and Midea's 2020 Semi-Annual Report

Midea's Digital Transformation Historical Background

Midea's Digital Transformation Historical Background-2

Customer demand upgrade

Operational efficiency is not high

Midea's Digital Transformation Direction

Four strategic axes of Midea

Technology leadership strategy

product-centric

Technology-leading product strategy

Digital intelligence drive

Operational Efficiency Digital Results

User direct

Midea's digital breakthrough point

Global operation

Part IV Midea's Digital Core Path

Midea's Digital Core Path

Digital 1.0 Era

Digital 1.0 Era-2

Internet + era

Digital 2.0 era

Industrial Protection Internet Era

Technological Innovation Approach

digital age

Part 5 The Value of Digitization for Beauty

digital value

Digital Value Points

Digital Value Points-2

Digital Organizational Capability Guarantee

Organizational guarantee strategy implementation

Foster a data-driven decision-making culture

Key talent package

Midea Innovation Organization Construction

Integrate global R&D resources

open technology innovation

Increase investment in R&D

Part VII - Key Difficulties in Digital Transformation

The leader must show determination

The pain of business transformation

Heavy resource investment

The role of the leader in the digitization process

Midea Industrial Internet Platform Architecture 2.0

Part VIII Midea's Digital Implementation Plan

Intelligent manufacturing - the value chain of the manufacturing end is connected

The whole process of order tracking is transparent

C2M

Midea's big data goals

Midea big data system

Pulling through internal data: building an analysis center for Midea's operations across the group

Incorporating External Data: Uncovering Your Internet Performance

Integrate user data: user portrait, precise guidance

Midea Big Data-Achieving Business and Unleashing Value

Midea's Mobile Construction Layout

Maxim - Mobility of the entire value chain of employees, marketing and supply

Maxim-Intelligence without borders, seamless collaboration

Midea's Mobile Construction Achievements

Midea's Global Human Resource Management Practice

Midea Business Travel Consumption > Expense Control > Financial Shared Intelligent Management Practice

Midea's management transformation and construction achievements

Part IX Digital Transformation Platformization

meicloud

meicloud Our mission

meicloud Midea Group member companies

meicoud our value

meicloud Full value chain enterprise cloud products

meicloud Eight practical professional methods

Meicloud: Our Philosophy

business transformation requirements

Enterprise Transformation: Management Transformation

Transformation and upgrading of IT systems

Digital Transformation of Enterprises: Issues and Challenges Facing

Typical customer case


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